The Bay Area Campaign to End Israeli Apartheid has created a list of the top ten companies to avoid during the holiday season in support of the Palestinian-led call for boycott, divestment and sanctions of Israel. The list is also available on its website as a pdf.
While there are many Israeli and multinational companies that benefit from apartheid, we put together this list to highlight ten specific companies to target. Many of these produce goods in such a way that directly harms Palestinians — exploiting labor, developing technology for military operations, or supplying equipment for illegal settlements. Many are also the targets of boycotts for other reasons, like harming the environment and labor violations.
This brand’s cosmetics are produced using salt, minerals, and mud from the Dead Sea — natural resources that are excavated from the occupied West Bank. The products themselves are manufactured in the illegal Israeli settlement Mitzpe Shalem. AHAVA is the target of CODEPINK’s “Stolen Beauty” campaign.
2. Delta Galil Industries
Israel’s largest textiles manufacturer provides clothing and underwear for such popular brands as Gap, J-Crew, J.C. Penny, Calvin Klein, Playtex, Victoria’s Secret (see #10) and many others. Its founder and chairman Dov Lautman is a close associate of former Israeli President Ehud Barak. It has also been condemned by Sweatshop Watch for its exploitation of labor in other countries such as Egypt, Jordan, and Turkey.
While many of us know this brand for its stylish cellphones, did you know that it also develops and manufactures bomb fuses and missile guidance systems? Motorola components are also used in unmanned aerial vehicles (UAVs or “drones”) and in communications and surveillance systems used in settlements, checkpoints, and along the 490 mile apartheid wall. The US Campaign to End the Israeli Occupation has launched the “Hang Up on Motorola” campaign.
4. L’Oreal / The Body Shop
This cosmetics and perfume company is known for its investments and manufacturing activities in Israel, including production in Migdal Haemek, the “Silicon Valley” of Israel built on the land of Palestinian village Al-Mujaydil, which was ethnically cleansed in 1948. In 1998, a representative of L’Oreal was given the Jubilee Award by Israeli Prime Minister Netanyahu for strengthening the Israeli economy.
5. Dorot Garlic and Herbs
[This entry contains Bay Area-specific information] These frozen herbs that are sold at Trader Joe’s are shipped halfway around the world when they could easily be purchased locally. Trader Joe’s also sells Israeli Cous Cous and Pastures of Eden feta cheese that are made in Israel. QUIT, South Bay Mobilization, and other groups have targeted Trader Joe’s with a “Don’t Buy into Apartheid” campaign.
6. Estee Lauder
This company’s chairman Ronald Lauder is also the chairman of the Jewish National Fund, a quasi-governmental organization that was established in 1901 to acquire Palestinian land and is connected to the continued building of illegal settlements. Estee Lauder’s popular brands include Clinique, MAC, Origins, Bumble & Bumble, Aveda, fragrance lines for top designers, and many others. They have been the target of QUIT’s “Estee Slaughter Killer Products” campaign.
This technology company that manufactures computer processors and other hardware components employs thousands of Israelis and has exports from Israel totaling over $1 billion per year. They are one of Israel’s oldest foreign supporters, having established their first development center outside of the US in 1974 in Haifa. Al-Awda (the Palestinian Right to Return Coalition) has urged action against Intel for building a facility on the land of former village Iraq Al Manshiya, which was cleansed in 1949.
This brand of hummus, baba ghanoush and other foods is co-owned by Israel’s second-largest food company The Strauss Group and Pepsico. On the “Corporate Responsibility” section of its website, The Strauss Group boasts of its relationship to the Israeli Army, offering food products and political support.
9. Sara Lee
Sara Lee holds a 30% stake in Delta Galil (see #2) and is the world’s largest clothing manufacturer, which owns or is affiliated with such brands as Hanes, Playtex, Champion, Leggs, Sara Lee Bakery, Ball Park hotdogs, Wonderbra, and many others. Similar to L’Oreal (see #4), a representative of Sara Lee received the Jubilee Award from Netanyahu for its commitment to business with Israel.
10. Victoria’s Secret
Most of Victoria’s Secret’s bras are produced by Delta Galil (see #2), and much of the cotton is also grown in Israel on confiscated Palestinian land. Victoria’s Secret has also been the target of labor rights’ groups for sourcing products from companies with labor violations, and by environmental groups for their unsustainable use of paper in producing their catalogues. That’s not sexy!
Remember, it’s also important to let these companies — and the stores that sell them — know that we will not support them as long as they support Israeli apartheid!
2 thoughts on “Top 10 brands to boycott this holiday season”
I will certainly take that into consideration and add it to the list of businesses I’ve already been boycotting since the invasion of Gaza.
I was going to post this on my website under Activist Agenda and but I went to check on the Bay Area Campaign to End Israeli Apartheid website and they have a qualifier.
UPDATE: Since first releasing this resource a few weeks ago, we have received a lot of feedback. It seems that some of our research — based on resources put out by our allies in other cities and countries — may be outdated or, in some cases, incorrect. We are currently in the process of re-fact-checking this document and will be making updates in the coming weeks. If you would like to suggest a change or resource, please email us at email@example.com.