During Edmonton Israeli Apartheid Week 2011 (March 14 – 19), the good people at Earth’s General Store (located at 9605 – 82nd Avenue) have offered to donate $5 from the sale of each bottle of Zatoun Olive Oil to the Palestine Solidarity Network.

Zatoun Olive Oil is extra virgin olive oil, certified fairly traded and organic. The goal of Zatoun is to help Palestinian farmers(through the Palestine Fair Trade Association) and to share with North Americans something central to understanding Palestine and Palestinians. The olive oil and olive trees represent their ties to the land and to the struggle. It is important that North Americans get a glimpse of everyday life in Occupied Palestine and the often impossible and oppressive conditions under which ordinary and innocent families must live.

Zatoun was founded with the principle of helping local Palestinians to the maximum extent possible. It is operated as a not for profit, and all labour is volunteer and unpaid or subsidized by supporters. The entire cost of the purchase price is to cover payment to farmers, customs, transport and warehousing. Other costs include bottling and associated costs as well as promotion and administration costs. You can learn more about Zatoun on their website.

Earth’s General Store is an amazing community store offering information and products that will help people reduce their ecological and social impact on the planet and all inhabitants. EGS is a distributor of information and knowledge, encouraging people to consume less, consume wisely, consume locally, consume fairly and love lots more! It does this by offering items that have beneficial advantages – local, certified organic, Fair Trade Certified, in bulk (less packaging), water and energy efficiency products, information, and supports for local activists. In February 2010 Earth’s General Store moved and expand its inventory to include food products, and now offers fresh, packaged, chilled and frozen organic products. You should support them every week of the year.

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