On Saturday, November 16, 2013, the Toronto-based Coalition Against Israeli Apartheid (CAIA) launched a campaign to get SodaStream out of Bed Bath & Beyond stores in Canada.

The campaign is part of an international campaign to Boycott SodaStream. CAIA has started an online petition asking Bed Bath & Beyond Canada to respect principles of ethics and social justice by removing SodaStream products from its shelves. Please sign this petition and share it widely with your friends and family.

By signing this petition you will be adding your voice to the call to stop “business as usual” with companies that are complicit in the Israeli military occupation of Palestinian land.

Why Boycott SodaStream?

SodaStream supplies products to make carbonated drinks at home, and has its main production facility on an illegal Israeli settlement, Ma’ale Adumim, in the occupied Palestinian West Bank.

Located on appropriated Palestinian land, Israeli settlements are recognized throughout the world as being in violation of international law and human rights norms and are seen as a major barrier to justice and peace in the region.

By choosing to establish its main production facility in an illegal Israeli settlement:

  • SodaStream is complicit in a significant violation of the Fourth Geneva Convention – a binding principle of international law.
  • SodaStream is actively benefiting from the subjugation of the Palestinian people and military occupation of Palestinian land through cheap facilities, tax incentives and a captive Palestinian labor force under severe restrictions of movement and organization. SodaStream’s own reports to the U.S. Security Exchange Commission discuss the relative weight of international consumer boycotts and negative publicity against the economic benefits of manufacturing in a settlement industrial zone.

For detailed background information on the history and operations of SodaStream read the Who Profits report “SodaStream: A Case Study for Corporate Activity in Illegal Israeli Settlements”

For information on other SodaStream campaigns visit:
The Canadian Boycott Coalition for Justice in Palestine and Israel
US Campaign to End the Israeli Occupation
Global Exchange
Code Pink
Interfaith Boycott Coalition: SodaStream Boycott
Palestine Solidarity Campaign (UK)

Visit CAIA’s Boycott SodaStream campaign page for updates on the campaign.

To support CAIA’s Boycott SodaStream campaign:

  • Sign on to the online petition
  • Don’t buy Soda Stream products over the holiday season
  • Ask your friends and family not to buy Soda Stream products over the holiday season
  • Write a letter to your local Bed Bath & Beyond  store asking them to stop selling Soda Stream products.
    • Email the letter to: customer.service@bedbath.ca or
    • Mail a letter – find the address of your nearest store here:

Sample Letter (personalize the letter using the information below for the most impact)

Store Manager
Bed, Bath & Beyond
Insert store address
Dear Sir or Madam:

We are writing to express our concern about a product you are carrying on your shelves, which for the past several years has been the subject of de-shelving campaigns by human rights organizations around the world. The product in question is SodaStream, and as you may be aware, human rights organizations have voiced alarm about SodaStream’s choice to locate its main production facility in Ma’ale Adumim, an illegal Israeli settlement in the occupied Palestinian West Bank

Israeli settlements are located on appropriated Palestinian land, and are recognized throughout the world as being in violation of international law and human rights norms and are seen as a major barrier to justice and peace for all those who live in the region.

By choosing to establish its main production facility in an illegal Israeli settlement:

  • SodaStream is complicit in a significant violation of the Fourth Geneva Convention – a binding principle of international law.
  • SodaStream is actively benefiting from the subjugation of the Palestinian people and military occupation of Palestinian land through cheap facilities, tax incentives and a captive Palestinian labor force under severe restrictions of movement and organization.  Soda Stream’s own reports to the U.S. Security Exchange Commission discuss the relative weight of international consumer boycotts and negative publicity against the economic benefits of manufacturing in a settlement industrial zone.

In Canada alone, the SodaStream brand has come under critical scrutiny by the United Church of Canada, Independent Jewish Voices, Canadians for Justice and Peace in the Middle East, and other organizations. Additionally, it has been the subject of campaigns in countries as wide ranging as Italy, UK, USA, Norway, Japan, and Australia, all of which have called on stores to respect principles of ethics and social justice by removing SodaStream from their shelves.

We hope you are supportive of consumers’ growing tendency to support stores that have a social consciousness and a respect for human rights and that you remove  SodaStream products from your shelves.

With respect,

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